Nike Going International - 2983 Words

Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market, it also holds one of the most recognizable logos in the world, the Nike Swoosh. The majority of Nikes customers, over 50% purchase their merchandise for things other than sporting activities. The mission statement is, â€Å"To bring inspiration and innovation to every athlete in the world.† The three countries we looked into for expanding our company internationally were The United Kingdom, Brazil, and Germany. These†¦show more content†¦Lastly the United Kingdom’s Gross Domestic Product of $2,250 trillion (CIA World Factbook 2011 estimate) is the ninth-highest in the world. If you don’t know anything about the UK, they have a long and rich history that is combined with a modern, liberal and forwar d thinking mentality. The additions of much immigration have made the UK culturally wealthy and diverse. They are now one the world’s leading financial and services centers, with an economy that continues to flourish it only goes from strength to strength. As you can see it is clear that the UK’s economy is among the most lively and exciting in the world, which has free and liberalized policies and protocols protecting its growth. This combination makes the United Kingdom an attractive place for doing business. The UK’s largest exports are currently financial services as a result of the credibility the UK has gained in this sector. The financial services sector leads the world in its innovation and forward thinking. The main city, located in the heart of London, is home to some of the world’s most important banking and insurance institutions, and is considered by some to be the â€Å"epicenter† of the global financial industry. In addition the UK h as a very large population that only continues to grow at a fast pace. As a result there is a nonstop growing marketplace with a demand for goods and services. There population is made up of a wide variety of communities from all acrossShow MoreRelatedInternational Relations Affects Our Lives1089 Words   |  5 PagesInternational Relations is the sort of topic that is not often talked about in daily conversations, but is incredibly important to every single individual on the planet.   It is so far reaching that no matter who you are it is going to affect you.   No matter if you are the CEO of a massive corporation or a single mother slaving away with two jobs. There are very few things that are so encompassing to the world.   International Relations affects everyone because countries are no longer isolated likeRead MoreNike Case Study Analysis1294 Words   |  6 Pages â€Æ' Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategyRead More Nike1698 Words   |  7 Pages SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casualRead MoreNike s Impact On International Business1294 Words   |  6 PagesIntroduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. 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In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral humanRead MoreNike Marketing Analysis1427 Words   |  6 PagesBoustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However, its selective-demand advertising was mainly focused on high-priced shoes for traditional sports, and ignored newly developed market segments such as aerobics and extreme sports, and new trends such as brown shoes and casual footwear (Etzel, Walker, and Stanton). Nike launched a successful advertisingRead MoreEssay on Analysis of Nike Corporation1746 Words   |  7 PagesAnalysis of Nike Corporation Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnershipRead MoreNike Versus Adidas1190 Words   |  5 PagesNike versus Adidas As companies decided to dip into new markets, they develop a marketing plan, review external and internal contingencies and complete a SWOT analysis on their organization and competitors. 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The On The Criminal Justice System And Race Relations

There is so much information in this book that challenges how we view the criminal justice system and race relations. The content of this book is so dense that I had to take a break from reading it for about a week or so. I learned I could not skim or skip because I continually discovered new insights even when I thought I had already gotten it. It almost felt like my brain was rewiring itself as I was reading it. I am still trying to absorb and synthesize all the information. I honestly had no idea how far down the rabbit hole of mass incarceration actually went. It is a powerful and easy read despite its heavy content, well worth the time and emotional energy. Alexander’s research is comprehensive and very well cited. Her arguments are†¦show more content†¦To finally how Black Americans are branded as outcasts by society even if they have a genuine desire to assimilate fit in. Throughout the entire book, Alexander builds a solid case that the criminal justice system has created and perpetuated the racial caste system of the United States, weaving in historical accounts of colonial America, reconstruction, quotes from politicians, a look at the data, and acute analysis. To begin, drug laws have always been about targeting â€Å"specific populations.† Alexander’s book makes the case that the War on Drugs is the latest incarnation of a racial caste system. It describes how the war on drugs and the war on crime under Ronald Reagan, kicked off a series of events that has resulted in the majority of the Black male population in the United States to be either behind bars or suffering with the criminal stigma associated with post-release. When the war on drugs was declared, it was declared almost solely against Black Americans. Urban police forces were given extra training, judicial independence, hardware and personnel to combat drugs. Logically, they largely operated against Black Americans. This leaves Black Americans convicted of having a bag of weed with almost zero choices once they are released except for following a life of crime and more drugs-repeat. This is where the title has its significance. This war on drugs has been coordinated in the post civil

Most everyone thinks a veterinarian is just someon Essay Example For Students

Most everyone thinks a veterinarian is just someon Essay e who takes care of animals in a clinic. This is wrong because veterinarians are considered vets from all sorts of fields, from the easier professions like kennel owners and dog groomers to the more difficult ones like surgeons and farm vets. Doctors of veterinary medicine are medical professionals, whose primary responsibility is protecting the health and care for animals and pets. Veterinary schools have been around for hundreds of years. The first school of veterinary medicine opened in 1762 (Duncan 63). Its founder was Alexandre Francois. He sought to make veterinary medicine a respected science (Duncan 63). After Francois, veterinary medicine grew and became organized. The American Veterinary Medical Association was established in 1863 (Duncan 63). Unfortunately, most of the schools established back then closed down because they were so expensive and people didnt have the money to afford it. However, today veterinary medicine is very known and common. More people are buying pets and are willing to pay for their care. We will write a custom essay on Most everyone thinks a veterinarian is just someon specifically for you for only $16.38 $13.9/page Order now College is a major part of becoming a vet.The average veterinary student has to take six to eight years of college. The first thing to do is to decide if veterinary medicine is the right path for you. In the senior year of college during the basic 4 years, an aspiring vet will apply to a 4-year veterinary program. The first two years of the vet program consist of general science classes at college levels (Career: Veterinary). The last two years of vet school are when a student does clinical rounds, which is where the students have hands on training and get to see what a real vet does. After the last two years of vet school, the student will complete a 3-year residency. After the residency, the student is eligible to sit for the licensing exam. Only about 85% of those who take the exam pass (McCarthy 3). Vet schools require a GPA of 3.0 or higher with high scores on the Veterinary Aptitude Test, GRE, and MCAT. There are very few vet schools in the United States. There are only 27 vet schools (McCarthy 8). Most of the schools are state funded, so applicants stand a better chance of being accepted to a school in their home state. Competition is intense to get into a vet school, and only half of these who apply are admitted. Some of the top colleges that are recommended in the United States are Michigan State University, Penn State, and Texas AM for veterinary medicine, (Randell). Randell recommends future vets, like myself that live in Michigan, to go to MSU, because it is a home state college where you have a better chance of getting in. Plus its one of the top vet medicine colleges in the United States.While veterinarians are in college, they have to memorize the veterinarians oath. Where a doctor solemnly swears to use his or hers scientific knowledge and skills. The veterinarians oath is:Being admitted to the profession of veterinary medicine, I solemnly swear to use my scientific knowle dge and skills for the benefit of society through the protection of animal health, the relief of animal suffering, the conservation of livestock resources, the promotion of public health, and the advancement of medical knowledge. I will practice my profession conscientiously, with dignity, and in keeping with the principles of veterinary medical ethics. I accept as a lifelong obligation the continual improvement of my professional knowledge and competence (What is a Veterinarians?). There are many people in the veterinary profession. There are more than 58,000 veterinarians (What is a Veterinarian?). With 80% of them being male, and only 20% of them female (What is a Veterinarian?). Only half of the people who apply to vet school get in, because there are already plenty of people in the veterinary profession. .u7e2faeac07bcc5af8ce18dc2f84cac97 , .u7e2faeac07bcc5af8ce18dc2f84cac97 .postImageUrl , .u7e2faeac07bcc5af8ce18dc2f84cac97 .centered-text-area { min-height: 80px; position: relative; } .u7e2faeac07bcc5af8ce18dc2f84cac97 , .u7e2faeac07bcc5af8ce18dc2f84cac97:hover , .u7e2faeac07bcc5af8ce18dc2f84cac97:visited , .u7e2faeac07bcc5af8ce18dc2f84cac97:active { border:0!important; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .clearfix:after { content: ""; display: table; clear: both; } .u7e2faeac07bcc5af8ce18dc2f84cac97 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7e2faeac07bcc5af8ce18dc2f84cac97:active , .u7e2faeac07bcc5af8ce18dc2f84cac97:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .centered-text-area { width: 100%; position: relative ; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7e2faeac07bcc5af8ce18dc2f84cac97:hover .ctaButton { background-color: #34495E!important; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7e2faeac07bcc5af8ce18dc2f84cac97 .u7e2faeac07bcc5af8ce18dc2f84cac97-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7e2faeac07bcc5af8ce18dc2f84cac97:after { content: ""; display: block; clear: both; } READ: Life Struggle on Minimum Wage EssayThe salary for a vet depends on how long they have been with the profession and their specific field. Most vets earn an average of $50,000 a year for the first five years (Career: Veterinary). After five years, the average is $80,000 a year (Career: Veterinary). The average salary after 10 to 15 years is $100,000 a year (Career: Veterinary). These salaries are mainly for regular animal doctors. Depending on if the vet is a surgeon, a travel vet, zoo vet, or a kennel owner determines the salary. Veterinarians can either work for others or they could work in private practice. When you work in private practice there is much more work to be done. One person has to do the work for about six people. They have to do the scheduling, appointments, payments and billings, and even sending specimens to the lab, plus helping and caring for the animals. On the other hand, when a vet works for others like in a clinic, they mainly work with the animals, and have assistants do the other work. There are many different types of veterinarians in the world. Some work on large animals, small animals, dead animals, or all types. An inspector performs autopsies on dead animals to determine what caused the animals death and how to prevent the problem for other animals. Some of them also research what animals are susceptible too (Career: Veterinarians). Other inspectors explore what medicines can treat the diseases. An easier area for a vet is working in kennels. The kennel owners run facilities to care for pets while their owners are gone. The kennel owners are responsible to feed, exercise, bathe, and care for the animals. Another form of a veterinarian is a zookeeper. Zookeepers both care and treat the animals, feed, exercise, and bathe the animals, or monitor the zoo animals behavior. The most common type of a vet is an urban location vet, also known as a clinic vet. A clinic vet mainly works and cares for mostly small animals and house hold pets. Most vets prefer working in u rban locations. Another type of vet is a groomer. They dont seem like a vet, but are because they care for animals in their own way. Groomers bathe animals, brush and trim their coats, and they cut their nails. There are also road vets, which spend most of their time on the road commuting to ranches and farms. Road vets mainly work on large animals, such as horses and cows. The above are only a few of the types of vets. When veterinarians are working and caring for animals they have to be alert and aware of the animals feelings. The veterinarians have to be able to react to anything that may happen. They also must be able to calm and reassure the scared and frightened animal that everything is going to be ok. Veterinarians do a lot to keep animals healthy. Veterinarians have a lot to do for animals. They give animals their annual check-ups every so often to make sure that everything is ok, and also give them their annual shots and pills. The normal clinical veterinarians have to check the heart rate, ears, blood pressure, eyes, nose, throat, joints, muscles, most everything a doctor does for a person during their annual check-up. Veterinarians take x-rays on some animals to look for tumors or clots in the body. Veterinarians do a lot to care for animals to keep them healthy and to make sure they are in no pain. Veterinarians are very caring people to animals. Vets want animals to be well kept, healthy, have a good behavior, be on the right diet, and to be in no pain. Even though it takes a lot of work to become a veterinarian, it is still worth the hard work to help those loving, cute animals.